High Cotton – The Daniel Reed Hospitality Group

Daniel Reed Hospitality: Jamie Durrence runs with the ball for this popular restaurant group. He strives to keep employees loyal and customers satisfied.

Reed Dulany and Jamie Durrence met when Dulany was seeking a restaurant manager for Local 11ten Food & Wine. He offered Durrence the General Manager position two years after the restaurant opened. Durrence told him he’d only take the position provided that, if he made the restaurant more profitable, they would expand the business—which is exactly what they did. The expansion gave birth to Daniel Reed Hospitality (their middle names combined) owners of the eateries Local 11ten, Perch, The Public Kitchen & Bar and Soho South Cafe.

Leadership Style

How do you lead your staff?

Leadership is only possible by leading through example. I don’t expect our employees to do a task that I wouldn’t do myself. An employee who consistently shows initiative is someone we consider extremely valuable. Honesty in the workplace is crucial. We are loyal to our employees and they are loyal to us.

Are you a competitive person?

Yes, extremely so, in part due to the fact that I was a decorated national-champion equestrian, showing Arabians, Half-Arabians and National Show Horses.

On Motivation

What wakes you up in the morning and motivates you to get things accomplished?

Anyone who knows me will tell you that sitting still isn’t one of my strengths. I am motivated by progress. Each day is an opportunity to be a better person than you were the day before. 

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