Celebrating The Style of New South

The American South has always enjoyed a cultural identity that is unique from the rest of the nation. It possesses a history as wild as the West and as old as the Union North boasting many larger than life personalities. In an increasingly homogeneous America, the South stands out today as a region for its preservation of a slower and more temperate way of life.

South magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st century. The crisp, stylish design introduces the reader to a fun and sophisticated approach to life distinct to the South. Like the region, South magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead.

Our pages convey the authentic spirit of resilient rebels flush with opportunities and the warmth of the people and climate of this proud region. Our content is intelligent, open minded, and as honest as down home cooking. Our foundation is in our editorial integrity that allows us to blaze a fearless and compassionate trail towards new ideas, and our understanding of the time-honored perspectives that have helped shape this region.

Market

Living in the South has a deeper meaning than a mere “lifestyle.” This region holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community.

South magazine strives to replicate the true spirit of the region and those who call it home. The South retains its edge without succumbing to the fleeting trends of pop-culture because we understand our marketplace: as adventurous as the originators of stock car racing, as glamorous as a Southern Belle, as picturesque as any place as on Earth, but boasting a vibrant economy that is attracting business of almost any sector, and entrepreneurs of every stripe.

South holds its homes and its readers in high regard, and will be presented in lush, beautiful photographs, in-depth and thoughtful articles on a range of topics, and use of the charm of this special place in a quirky and intelligent manner.

Readers and Demographics

South magazine is for those who call the South home. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking for fashionable clothing or attending local business, cultural and sporting events, they are plugged into the scenes around them.

Readers of South value creativity and innovation but also the distinctive elements of traditional life. Of course, that’s why they are drawn to the special charm of the South.

Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community. They volunteer, start businesses, lead, vote and contribute to society.

The readers of South have a more open perspective than most, and travel whenever they can. Like all good Southerners, they spend time outdoors and take pride in their image and appearance. Our readers also possess the very best qualities of the region itself-confidence, curiosity and a desire to actively participate in a unique way of life.

Distribution and Circulation

South magazine will generate an influence that expands far beyond the boundaries of one particular municipality with its appealing stories that focus both on specific locales and regional trends and traditions. South magazine is currently circulating more than 20,000 copies, distributed in the Savannah, Georgia region reaching the millions of Americans that have relocated to the Southeast Coast and will continue to relocate within the next 10 years and reside within 45 miles of the Atlantic Ocean shoreline.

Moreover, both these new arrivals and those who already live in the region have a natural eagerness to learn more about the place they call home. The South contains that sought after information about the region’s lifestyles, those who live nearby as well as those who once did, the culture, the history, and opportunities in their future.

South magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach. In addition, the majority of the circulation will be mailed out to income-qualified homes, while others will be sold in upscale boutiques, bookstores and retail outlets reaching our select readership where they shop.

Advertise On SouthMagazine.com

South averages 110,000 page views and 34,000 unique visitors a month and the average time spent on the site is up to four minutes. South is also highly active in the online community via social media networks including Twitter, Facebook, Instagram and Pinterest. We are one of the only websites in the southeast to offer video capabilities as part of the advertising package. We only sell ads to local businesses so you won’t have to compete with irrelevant advertisers outside of the community. We act as an addition to your website for SEO and expansion of your business online. Several banners are offered throughout southmagazine.com to cater to your specific advertising needs for maximum online exposure. Online advertising can include photography and text from South magazine’s award winning team.

Advertising Inquiry

To receive more information on advertising with South magazine and a complimentary copy of the most recent issue just click here to view our media kit or send us a quick request to advertising@southmag.com!  Thank you for your interest in South magazine.