Guns and Gasoline, Driver Ty Dillon Represents Daniel Defense in Daytona


Published:

Driver Ty Dillon in his Nascar custom fit fire suit.

When Ty Dillon roared onto the hallowed grounds at Daytona earlier this year, he wasn’t just out there representing three generations of drivers as part of his grandpa, Richard Childress’ NASCAR Xfinity Series team.

Dillon was giving one of Georgia’s premier firearm manufacturers, Daniel Defense, their shot at putting their brand in front of millions of fans watching the NASCAR star’s race to glory. The first of a series of associate sponsorships for the rapidly growing firearms manufacturer, that trip around Daytona marked the first time the Daniel Defense logo would appear on the storied No. 3 Chevrolet.

 “I’ve always been a competitive person, and the competitive nature of NASCAR was one of the initial draws for me,” said Daniel Defense Executive VP/CMO Cindy Daniel.   “NASCAR is one of the longest running sports in the U.S. and has a large following. I felt that these considerations made Richard Childress Racing (RCR) a great fit for our brand.”

 “We’re proud to partner with an organization that does not shy away from freedom and firearms.” As Daniel puts it, the folks that love and follow stock car racing, tend to value their rights and their liberties.

In addition to the Daniel Defense logo appearing on the car as an associate for 16 events, the brand will also be represented as a primary sponsor during three XFINITY Series races. According to Daniel, this is just the start of a full-scale marketing campaign that will make Daniel Defense a household name among race fans.

“It took a couple of years for us to get involved with NASCAR, and we’re starting with a small step,” she said. “We haven’t yet made the big jump into the Monster Energy NASCAR Cup Series, but it’s definitely something that we are interested in exploring.”

Daniel Defense has also found a kindred spirit in Hall of Fame team owner Richard Childress, who also serves as First Vice President for the National Rifle Association. “I got to know him through our involvement with the National Rifle Association. Our shared core values and specifically, a commitment to the Second Amendment, has shaped the relationship we have today.”

A foray into team sponsorship in the XFINITY Series might just be the company dipping its toes into the water, but you can’t get much of a better first taste than putting your name on the legendary No. 3 Chevrolet.

"We're here for the long haul; and I think there are a lot of checkered flags coming our way."

“RCR has owned the No. 3 Chevrolet for a long time, and it has always been associated with the legendary Earnhardt name,” said Daniel. “Mr. Childress brought this number back for his grandsons as they started their careers in the big leagues of NASCAR, and it was an honor for our name to be on that car. Ty Dillon is driving the No. 3 car that features our Daniel Defense brand in the XFINITY Series, and Austin Dillon currently drives the No. 3 Chevy in the Monster Energy NASCAR Cup Series races. We admire both of the Dillon brothers and are proud to be associated with the RCR team.”

Daniel Defense is no stranger to the big leagues either, having seen enormous growth since starting with the vision of Marty Daniel, Cindy’s husband, in 2001. With an impressive 10 years in a row that have seen 100 percent revenue growth and a few hat-tips from Inc. Magazine’s Top 5000 List, their first foray into national media exposure with RCR seems like a natural next step for a company poised for its next stage of growth.

Driver Ty Dillon with Daniel Defense owners Marty and Cindy, and their son Conner.

To read more about  Ty Dillon, subscribe now or pick up the June/July issue of South magazine. 

Download the digital issue now!

Edit ModuleShow Tags Edit ModuleShow Tags

Edit ModuleShow Tags

Events Calendar

  • A Savannah Scavenger Hunt: Historic Savannah Adventure

    Feb 19, 2020
    8:00 AM - 10:00 PM @ Savannah

    Explore beautiful Savannah. Steeped in Civil War history, you will be sure to find some new-to-you spots. Tourist, local, or new to town, this is a...

  • Free Fort Pulaski Days

    Jan 20, 2020
    All Day @ Fort Pulaski National Monhument

    Fort Pulaski National Monument will have six entrance fee-free days in 2020. The dates for 2020 are: ● Monday, January 20 – Martin...

  • First Fridays in Starland

    Jun 26, 2020
    6:00 PM - 9:00 PM @ Starland District

     Monthly arts event in Savannah’s Starland District, with street fair, art market or gallery shows. Starland doesn’t like to...

  • Georgia State Clogging Festival

    Oct 03, 2020
    12:00 PM - 6:00 PM @ Georgia Mountain Fairgrounds

    For those that love clogging, this competition is for you! This NCHC Sanctioned competition will offer all Sanctioned Categories, Solos, and...

  • Nine Line Run for Wounded 5K/10K

    Oct 03, 2020
    6:00 PM - 10:00 PM

    Join the Nine Line Foundation and Nine Line Apparel this Armed Forces Day, Oct 3, 2020, for our 7th Annual 5K/10K Run for...

  • Prohibition Cocktail Classes

    Jun 22, 2020
    6:00 PM @ American Prohibition Museum

    Monday & Tuesday evening from 6 to 7:30 p.m. Prohibition Cocktail Classes at Congress Street Up inside the American Prohibition Museum....

  • Casting Crowns: Only Jesus Tour w/Special Guest Matthew West

    Oct 08, 2020
    All Day @ Savannah Civic Center

    GRAMMY® winning multi-platinum group Casting Crowns has announced plans to extend its widely popular Only Jesus Tour into 2020, following...

  • 16th Annual Tybee Island Pirate Fest

    Oct 08, 2020
    All Day @ Tybee Island

    Escape the ordinary… if only for a weekend. Join us for the 16th Annual Tybee Island Pirate Fest! Entertainment includes live music, pirate...

  • Georgia Mountain Fall Festival

    Oct 09, 2020
    10:00 AM - 7:00 PM @ Georgia Mountain Fairgrounds

    Look forward to the 2020 Fall Festival! With its mild temperatures and beautiful scenery there is no better place to be than the North Georgia...

  • 2020 SMF Fall Concert — Bruce Hornsby & the Noisemakers

    Oct 09, 2020
    8:00 PM - 10:00 PM @ Lucas Theatre for the Arts

    Part of a new fall concert series of rescheduled 2020 Savannah Music Festival performances, Bruce Hornsby & the Noisemakers will...

  • Roots & Boots 90’s Electric Throwdown tour featuring Sammy Kershaw, Aaron Tippin and Collin Raye

    Oct 10, 2020
    7:00 PM - 10:00 PM @ Georgia Mountain Fairgrounds

    The Roots & Boots 90’s Electric Throwdown Tour featuring legendary country artists Aaron Tippin, Sammy Kershaw, and Collin Raye is coming to the...

  • Ronnie Milsap and John Conlee

    Oct 17, 2020
    7:00 PM - 10:00 PM @ Georgia Mountain Fairgrounds

     Local native, Ronnie Milsap, takes the stage with Country music singer, John Conlee Ronnie Milsap Born blind (his family thought it was...

  • 2020 SMF Fall Concert — Jazz at Lincoln Center Orchestra with Wynton Marsalis

    Oct 17, 2020
    8:00 PM - 10:00 PM @ Johnny Mercer Theatre

    Part of a new fall concert series of rescheduled 2020 Savannah Music Festival performances, Jazz at Lincoln Center Orchestra with Wynton...

  • Pickin' & Shuckin' with Beer & Bubbles

    Oct 17, 2020
    All Day @ Tybee Post Theater

    A toast to island style in a sunset evening with roasted oysters and pig pickin' on the lawn in front of the beautifully restored Tybee Post...

  • Appalachian Brew, Stew & Que Festival

    Oct 24, 2020
    11:00 AM - 5:00 PM @ Georgia Mountain Fairgrounds

    The 2020 Appalachian Brew, Stew, & Que Festival brings you great craft breweries from Georgia, North Carolina, South Carolina & Alabama. There will...

  • Savannah Crime Expo

    Oct 24, 2020
    All Day @ Savannah Hyatt Regency Inn

    Welcome to the Savannah Crime Expo October 24, 2020. Forensic experts & special guest speakers come together to share their unique experiences....

  • The Savannah Food & Wine Fest

    Nov 09, 2020
    All Day @ Savannah

    The Savannah Food & Wine Festival celebrates the best the south has to offer in the quintessential southern, hostess city. The festival brings...

  • 2020 SMF Fall Concert — Mandolin Orange

    Nov 11, 2020
    8:00 PM - 10:00 PM @ Lucas Theatre for the Arts

    Part of a new fall concert series of rescheduled 2020 Savannah Music Festival performances, Mandolin Orange will perform live at the...

  • Festival of Laughs

    Nov 14, 2020
    All Day @ Savannah Civic Center

    Each year, the Festival of Laughs unites some of the most popular names in comedy on stage. The highly celebrated entertainers will bring down...

  • GRAY'S REEF EXPO: CELEBRATING NOAA'S 50TH ANNIVERSARY

    Nov 21, 2020
    All Day @ Rousakis Plaza

    “Gray’s Reef Expo: Celebrating NOAA’s 50th anniversary” is November 21 & 22, 2020 on River Street in Savannah, Georgia. FREE to the public,...


Show More...

Edit ModuleShow Tags

Scenes of the South

Showing Appreciation for Savannah's First Responders

Harris Lowry Manton LLP presents their 7th Annual First Responder Appreciation Event in Savannah, GA.

Words of Friendship

Get your phone out. After you read This, you’ll be calling your childhood best friend.

Your New Life Awaits

For Ric Hollifield and Daniella Squicquero at The Hilton Head Life and The Beaufort Life, finding your dream home is just part of helping you write your next chapter.

Ring the Bell Twice

When children get to the end of cancer treatment, ringing the bell to signify its end is perhaps the most joyous celebration of their lives. That wasn’t necessarily the case with 13-year-old Lily Stuckey. For her, ringing the bell after two and a half years of harsh treatment was a mixture of joy and sadness.

Cadets of Salvation

Four graduates of Savannah Salvation Army’s intensive life rehabilitation program strike a pose and share their stories.

Sen. Kelly Loeffler's Savannah Stopover

Republican Senator Kelly Loeffler visited The Desoto Savannah Hotel Monday on her campaign trail across the US.

Savannah's Gourmet Seafood and Spirits Festival Rollin' on the River

Supporting the Ronald McDonald House Charities of the Coastal Empire, Savannah's Gourmet Seafood and Spirits Festival continued with stunning views accompanied classic Savannah vibes at this unique opportunity to see the skyline from the river.

A Fabulous Derby With Woodford Reserve

Since we missed Derby Day earlier this year - Savannah's Gourmet Seafood and Spirits Festival recreated it with distancing and fresh air top of mind! Under the terraces of the Perry Lane, Woodford Reserve Mint Juleps were served with traditional derby cuisine and music to match.

Tybee Island Spikeball Champion Crowned

Some say that if volleyball and foursquare had a baby it’d be named Spikeball. To make it even more fun, the winner of rock, paper, scissors gets to pick the side or serve.

Zoom in to Kendra Scott's Newest Collection

Ashley Borders shares a sneak peak of Kendra Scott's latest jewelry collection with South.