Guns and Gasoline, Driver Ty Dillon Represents Daniel Defense in Daytona


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Driver Ty Dillon in his Nascar custom fit fire suit.

When Ty Dillon roared onto the hallowed grounds at Daytona earlier this year, he wasn’t just out there representing three generations of drivers as part of his grandpa, Richard Childress’ NASCAR Xfinity Series team.

Dillon was giving one of Georgia’s premier firearm manufacturers, Daniel Defense, their shot at putting their brand in front of millions of fans watching the NASCAR star’s race to glory. The first of a series of associate sponsorships for the rapidly growing firearms manufacturer, that trip around Daytona marked the first time the Daniel Defense logo would appear on the storied No. 3 Chevrolet.

 “I’ve always been a competitive person, and the competitive nature of NASCAR was one of the initial draws for me,” said Daniel Defense Executive VP/CMO Cindy Daniel.   “NASCAR is one of the longest running sports in the U.S. and has a large following. I felt that these considerations made Richard Childress Racing (RCR) a great fit for our brand.”

 “We’re proud to partner with an organization that does not shy away from freedom and firearms.” As Daniel puts it, the folks that love and follow stock car racing, tend to value their rights and their liberties.

In addition to the Daniel Defense logo appearing on the car as an associate for 16 events, the brand will also be represented as a primary sponsor during three XFINITY Series races. According to Daniel, this is just the start of a full-scale marketing campaign that will make Daniel Defense a household name among race fans.

“It took a couple of years for us to get involved with NASCAR, and we’re starting with a small step,” she said. “We haven’t yet made the big jump into the Monster Energy NASCAR Cup Series, but it’s definitely something that we are interested in exploring.”

Daniel Defense has also found a kindred spirit in Hall of Fame team owner Richard Childress, who also serves as First Vice President for the National Rifle Association. “I got to know him through our involvement with the National Rifle Association. Our shared core values and specifically, a commitment to the Second Amendment, has shaped the relationship we have today.”

A foray into team sponsorship in the XFINITY Series might just be the company dipping its toes into the water, but you can’t get much of a better first taste than putting your name on the legendary No. 3 Chevrolet.

"We're here for the long haul; and I think there are a lot of checkered flags coming our way."

“RCR has owned the No. 3 Chevrolet for a long time, and it has always been associated with the legendary Earnhardt name,” said Daniel. “Mr. Childress brought this number back for his grandsons as they started their careers in the big leagues of NASCAR, and it was an honor for our name to be on that car. Ty Dillon is driving the No. 3 car that features our Daniel Defense brand in the XFINITY Series, and Austin Dillon currently drives the No. 3 Chevy in the Monster Energy NASCAR Cup Series races. We admire both of the Dillon brothers and are proud to be associated with the RCR team.”

Daniel Defense is no stranger to the big leagues either, having seen enormous growth since starting with the vision of Marty Daniel, Cindy’s husband, in 2001. With an impressive 10 years in a row that have seen 100 percent revenue growth and a few hat-tips from Inc. Magazine’s Top 5000 List, their first foray into national media exposure with RCR seems like a natural next step for a company poised for its next stage of growth.

Driver Ty Dillon with Daniel Defense owners Marty and Cindy, and their son Conner.

To read more about  Ty Dillon, subscribe now or pick up the June/July issue of South magazine. 

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Events Calendar

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    Jun 17, 2017
    7:30 AM - 10:00 AM @ Mount Pleasant Towne Centre

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  • Charleston Farmers Market

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    8:00 AM - 2:00 PM @ Marion Square

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  • Kayaking and Canoeing at Hanna Park

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    10:00 AM @ Hanna Park

    10 am Kayaking and Canoeing at Hanna Park Wed, thurs, fri, sat, sun  Wed-Thu 10-6pm, Fri-Sat 10-8pm, Sun 10-6pm $5 park admission, $20 hr...

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  • Party at the Point!

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  • HarbourFest (Every Monday - Friday)

    Jun 12, 2017
    6:30 PM @ Shelter Cove Harbour & Marina

    Two shows at 6:30 and 8:00pm Fireworks- Tuesdays, June 13, 20 & 27 Tuesdays, July 4, 11, 18 & 25 Tuesdays, August 1, 8 & 15...

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    Jun 15, 2017
    7:00 PM - 9:00 PM @ Carolina Queen River Boat

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Scenes of the South

South Magazine's Power Party 2017

Attendees at the South Magazine Power Professionals Party 2017 arrived to the red carpet at the Hyatt Hotel in Downtown Savannah on August 3rd to strike their best pose before enjoying an interactive evening of networking and music by Danielle Hicks and the Resistance. Delicious food was provided by the Hyatt's new resturant, Moss & Oak Savannah Eatery! Before leaving, guests had the opportunity to take their photos with our amazing Scenes photographers and pick up the latest August/September issue of South magazine.

South Night at Savannah Bananas

South Magazine welcomed clients and friends to join them on the VIP deck where visitors could pick up a copy of the magazine and meet the staff at Thursday's Savannah Bananas game against the Redwolves. It was another sold out game at Grayson Stadium on their Budweiser Thirsty Thursday. Visit the Savannah Bananas online to see their remaining schedule for this year's season!

Love the Wine You're With July

South Magazine and 39 Rue de Jean Savannah host an evening of Power Networking and Fundraising on the third Wednesday of each month to raise awareness and funds for non-profit organizations. Free to attend, guests enjoyed $7 glasses of select regional wine and delicious passed appetizer's while networking and raising funds to benefit the featured charity of the month. Each month, a different local charity will offer a silent auction, raffle or fun game to help raise awareness and money. In addition, 39 Rue De Jean will donate $1 from each glass of select wine purchased during the event to benefit the non-profit.

Prohibition Museum Grand Opening

In December of 2015, a summit of Historic Tours of America management met together to discuss the potentiality of something new, something original for not only the city of Savannah, but for the nation as a whole- a museum dedicated to the prohibition of alcohol in the United States. The American Prohibition Museum is the first of its kind in the country and takes guests back into the 1900s as anti-alcohol rallies swept the U.S. and the booze problem was pushed into the forefront of American politics. Through immersive displays and state-of-the-art exhibits, guests learn how Prohibition and Temperance shaped thinking and culture for more than two hundred years of American history.

4th of July River St. Celebration 2017

Hundreds of residents and tourists came to celebrate American patriotism at the 2017 River Street Fourth of July Celebration. enjoying live music from 8-10pm with local favorites the Hynotocs on the WSAV Military Stage. Families were able to bring their children to the kids zone while waiting on the fireworks display! The Savannah Waterfront Association was excited to help WSAV celebrate their 60th Anniversary during the event and teamed up to host a military VIP seating area for viewing fireworks! VIP seating will be limited to first come first serve and a VIP pass must be presented to enter. VIP passes will be given away on air with Alpha Media and a limited number will be available the day of at the WSAV tent. Chairs, blankets, are welcome and make sure to get there early to grab a spot along the riverfront.

Grand Opening of Ghost Coast Distillery

Ghost Coast Distillery embraces Savannah's spirited and storied history - one of indulgence, light-hearted mischief, and jubilation. They honored The Spirit of Savannah by opening Ghost Coast Distillery, Savannah’s first distillery since just before the era of prohibition. Beginning in 2017, Ghost Coast Distillery will be open for tours and tastings at its home in vibrant Downtown Savannah. Come see how they make some of the South’s finest craft spirits, while learning about the history of spirits and revelry in our fine city.

Grand Opening of Edgar's Proof and Provision

In a town renowned for its spirited libations and tall tales, Edgar’s Proof & Provision offers lush libations and chef-inspired small plates on East Liberty St. in Savannah. With year-round front porch seating, Edgar’s P&P delivers southern hospitality at its best! Savannah's newest restaurant, Edgar's Proof and Provision, had its grand opening on Thursday June 22nd inside the Hilton DeSoto hotel on Liberty St. Edgar's Proof and Provision will serve breakfast, lunch, dinner and drinks. It's open from 6:30 a.m. until midnight with a perfect view of the historic district, spread out over three levels. "The service is always smiling and fun and friendly and everybody's saying how locally centered that we are here in Savannah, that we are here for the locals and we want everybody to come back and have a good time," says host Kolin Podell. Residents are encouraged to check out Proof and Provision soon because another new restaurant is in the works!

Horizons Savannah’s Summer Sizzler 5K

The Horizons Savannah’s Summer Sizzler 5K took place on June 24, 2017 at the J.C. Cannon Fields on Wilmington Island where dedicated runner came out to support Savannah's kids! Guests enjoyed a summer race and cool down with watermelon and summer fun, and 5K participants received a special gift. This race was organized in order to benefit Horizons Savannah, a transformative experience for youth in Kindergarten through the 8th grade focused on helping low income students close the achievement gap through academic support and confidence building. This 6 week summer program helps struggling students gain the academic skills and confidence needed to stay on track in school. Horizons Savannah serves over 200 students annually on three campuses: Savannah Country Day School, St. Andrew’s School and Bethesda Academy.

June Andaz Salon featuring Tiffani Taylor

Andaz Savannah's monthly salons are events that deliver cultural experiences for guests and neighbors, encouraging creative inspiration through evocative content and spirited discussions with local influencers. Each Salon event is designed to imaginatively impassion guests through a new experience, and to connect them with like-minded individuals, ultimately sparking creativity. The events reflect the passion and vibe of the local community while connecting travelers with kindred spirits and artistic minds. June's salon featured local artist Tiffani Taylor, an American painter who resides in Savannah, Georgia and Paris, France. She is best known for her rich, textured paintings and original pottery.

Love the Wine You're With June

South Magazine and 39 Rue de Jean - Savannah host an evening of Power Networking and Fundraising on the third Wednesday of each month to raise awareness and funds for non-profit organizations. This event is free to attend. Coastal Pet Rescue is the charity for June and guests were invited to bring along their dogs and enjoy a night on the patio featuring, delicious regional wines and exceptional appetizers prepared by the culinary team at 39 Rue De Jean. Each glass of select wine will be priced at $7 and for each glass purchased, $1 will be given to the non profit. A Cash bar is also available for those who prefer beer or Spirits. Due to inclement weather, the event was moved inside to the Oyster Room at 39 Rue De Jean instead of its usual location outside on the patio, but we still had a great time! See you next month!