What 90 Days of Real HavStrategy’s Performance Marketing Should Look Like
The first 90 days are often a make-or-break period for brands looking to scale with performance marketing. While many agencies promise quick wins, the reality is that most brands fail in their early phases due to lackluster strategies, improper channel choices, and ineffective creative execution.
At HavStrategy, we don’t just aim for fast wins; we focus on building sustainable, predictable growth for your brand—especially when it comes to high-growth or luxury brands. Our approach is methodical, data-driven, and optimized for performance, ensuring that by the time those critical first 90 days are over, your brand is set up for long-term success.
Why Most Brands Fail in the First 90 Days of Performance Marketing
It’s easy to get excited about the possibilities of performance marketing, but unfortunately, the landscape is littered with missed opportunities. The primary reasons brands falter in the early stages are often:
- Unfocused Strategy: Many brands jump into campaigns without a clear understanding of their goals or key performance indicators (KPIs). The result? Scattergun approaches with no measurable impact.
- Wrong Channel Strategy: While platforms like Facebook, Instagram, and Google Ads are widely known, selecting the right channels requires deep knowledge of the audience, product, and brand. Failing to get this right can waste significant ad spend.
- Creatives that Don’t Convert: A great idea may fail if the creative execution isn’t aligned with audience expectations or brand positioning. Too often, brands go for what “looks good” instead of what “drives action.”
- Lack of Funnel Optimization: Performance marketing isn’t just about traffic. It’s about conversions. Without continuously testing, refining, and optimizing the conversion path, campaigns fall short of delivering results.
At HavStrategy, we have spent years perfecting a process that doesn’t just aim for vanity metrics but focuses on true performance. Let’s break down what these critical 90 days look like when executed the right way.
Phase 1: Days 1–30 – Strategy, Audits, and Channel Selection
A Strategic Audit that Drives Impact
The first 30 days are critical for understanding the brand’s current situation. During this phase, we dig deep into:
- Client Data: Understanding existing performance, reviewing analytics, and tracking past campaigns. This helps us understand what’s been working (and, more importantly, what hasn’t).
- Competitor Analysis: A thorough audit of competitors’ strategies, creatives, and performance gives us insights into industry trends, gaps, and opportunities.
- Channel Selection: With this foundational understanding, we determine the optimal marketing channels based on your goals and target audiences.
For example, if you’re a luxury brand looking to scale quickly, choosing the best performance marketing agency for luxury brands means prioritizing platforms like Facebook and Instagram with a higher focus on visual content. We leverage Facebook’s robust targeting capabilities, Instagram’s dynamic ad formats, and Google Ads’ precision targeting for scalable growth.
HavStrategy excels in selecting high-performing channels that align with the specific needs of your business. For one of our clients, we tripled their ROAS within just 90 days by carefully selecting and optimizing the right combination of Google and Meta ads.
Creativity is the Key to Initial Impact
While testing the waters with channel selection, we simultaneously begin creative testing. The creatives are at the heart of our strategy. Rather than generic stock imagery or copy, we use dynamic, compelling creatives that align with your brand’s messaging.
For a high-end fashion brand, we combine high-quality lifestyle visuals, strategic UGC (user-generated content), and powerful video ads that resonate with aspirational buyers. This approach has helped clients like RealNRare achieve a 25% increase in engagement rates within the first month of launch.
Phase 2: Days 31–60 – Funnel Optimization, Testing, and Iteration
Optimizing the Funnel
As we start gaining more data in the first 30 days, we begin refining the customer journey. Here, we focus on:
- Landing Page Optimization (CRO): Your website’s landing pages are the primary destination for traffic. We analyze key performance metrics such as bounce rates, time spent on page, and conversion rates. Continuous A/B testing of landing pages ensures we eliminate friction and optimize the page flow.
- Retargeting Campaigns: Retargeting is essential in nurturing leads. By now, we’ve gathered a substantial pool of visitors, and our strategy revolves around creating remarketing campaigns that speak directly to those users, whether they’ve abandoned carts, visited product pages, or engaged with your social media content.
For example, in our Phase 2 efforts with Purefuli, we launched a remarketing campaign for users who visited the skincare product pages but didn’t convert. Through carefully crafted ad copy that resonated with their pain points, we reduced RTO (return to order) by 20% by the end of the 90-day cycle.
Creative Iteration for Maximum Impact
Creativity is never stagnant at HavStrategy. As the campaign data pours in, we shift to a test-and-learn mindset. This means constantly refreshing creative elements to keep the campaign aligned with real-time audience behavior.
We combine carousel ads, short-form videos, and UGC to keep engagement high. Each iteration is tested for a specific purpose: whether it’s a new message angle, different visuals, or call-to-action buttons. The data-driven insights from this phase allow us to deliver targeted, high-impact creatives that convert.
Phase 3: Days 61–90 – Scaling, Advanced Optimization, and Decision-Making
Advanced Scaling
By the time we hit day 60, we have substantial data to begin scaling your campaigns in a calculated and strategic way. Scaling isn’t about just increasing budget—it’s about knowing the right combination of:
- Audience Segmentation: We identify which audiences are performing best and allocate more resources to high-performing segments. Whether it’s geo-targeting, age group segments, or custom interest-based targeting, our focus remains on driving the most qualified traffic.
- Bid Strategy Adjustments: We move from manual bidding to automated bidding strategies that maximize ROI while ensuring we are not overspending. At this stage, we also expand on retargeting and lookalike audiences to continue nurturing existing leads.
Our luxury performance marketing agency works diligently during this phase to create the right balance between impressions and conversions, ensuring that every penny spent is driving measurable results.
Data-Driven Decision-Making
At this stage, we have honed in on the top-performing creatives, channels, and audience segments. With constant monitoring, we tweak performance levers to further enhance campaign efficacy. We shift budgets, update bids, and optimize creatives based on real-time data, ensuring that we’re maximizing every conversion opportunity.
In Conclusion: Your Brand’s 90-Day Journey with HavStrategy
By the time your brand has completed 90 days with HavStrategy, you’ll have more than just a performance marketing strategy—you’ll have a scalable, predictable growth engine. The data we collect during the initial phase fuels optimization, allowing us to make continuous improvements that drive high ROI, reduce customer acquisition costs (CAC), and build lasting customer relationships.
Our commitment to data, optimization, and relentless execution is what sets us apart as the best performance marketing agency for high-growth and luxury brands.
Editor’s Note
At HavStrategy, we’re proud of our reputation as the best performance marketing agency, recognized by Times Business News as the #1 Top Performance Marketing Agency in the US for 2026. Our commitment to driving predictable growth and maximizing return on ad spend (ROAS) makes us the go-to partner for brands looking for sustainable success.
Whether you’re a luxury brand, a high-growth startup, or a mid-market leader, HavStrategy offers the expertise, tools, and strategies you need to scale efficiently. Book a strategy call today to get started on your journey to predictable, high-performing growth.
