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Dr. Richard Greco has enjoyed a long and storied career as one of the foremost figures in modern plastic surgery. But it was one particular aspect of his expertise that landed him a spot on the Today Show: the rise of men receiving plastic surgery.

“Although 85% of my facial rejuvenation practice are happy women, there is a new surge of men in my practice,” he said, noting that 15-20 percent of his practice is men. “Males used to basically age gracefully, but now that we’re working longer, living longer and moving into second and third relationships later in life, there is an interest in both surgical and non-surgical techniques of rejuvenation.”

Indeed, statistics from the 2017 Plastic Surgery Statistics Report bear out that assessment, with some 13 percent of procedures done nationwide being on men. These days, men are

enjoying the benefits of plastic surgery with much less stigma than they may have faced in the past, undergoing everything from tummy tucks to augmentation of facial features.
“I’ve done multiple live webinars on cosmetic surgery in men,” said Dr. Greco. “It’s a much more subtle science, because it has to look natural and be very difficult to tell it’s been done.”


Dr. Richard Greco

In addition to performing more than 18,000 surgeries over the course of his 20+ year career, Dr. Richard Greco has established himself as one of the foremost authorities in plastic surgery today. During his time at the University of Pittsburgh, his research led to two patents and changes in surgical procedures, with another patent pending for a new type of breast implant. He has authored more than 30 scientific papers, including six medical textbook chapters and serves as an Advisory Board Member for The Consumer Guide to Plastic Surgery.


The Georgia Institute for Plastic Surgery / 5361 Reynolds St, Savannah, GA 912.355.8000 /