Jack Daniel’s, Plant Riverside District to Celebrate the Holidays with Lighting of Barrel Tree, Friday, Nov. 25 at 5:45 p.m.

Whiskey barrels from special tree available for purchase, with all proceeds benefiting Jack Daniel’s Operation Ride Home program

Jack Daniel’s will erect a special Barrel Tree in Montgomery Park at Plant Riverside District on Friday, Nov. 18 and will host a Barrel Tree Lighting on Friday, Nov. 25 at 5:45 p.m., which is open to the public. Plant Riverside District is one of 12 locations across the United States that will host a Jack Daniel’s Barrel Tree during the holidays. Whiskey barrels will be available for purchase, with 100% of proceeds going to Jack Daniel’s Operation Ride Home, which helps service members and families travel from military bases to see their loved ones.

Jack Daniel’s and Plant Riverside District are bringing the Lynchburg holiday spirit to Savannah, Ga. for the very first time with the lighting of a special Barrel Tree in Montgomery Park, located on Savannah’s historic riverfront at 400 W. River St., on Friday, November 25 at 5:45 p.m.  

The 18-foot Jack Daniel’s Barrel Tree is part of the 2022 Savannah Christmas Market at Plant Riverside District, which will offer a wide range of holiday-themed events as well as a dazzling European-style outdoor holiday market, live performances, children’s activities and much more from November 25, 2022 through January 1, 2023.

The Jack Daniel’s Barrel Tree is a tradition that started in 2011 at the Jack Daniel Distillery in Lynchburg, Tenn. The Barrel Tree at Plant Riverside District – one of only 12 in the United States – will feature five tiers and will be constructed from 50 Jack Daniel’s Tennessee Whiskey barrels.

Beginning December 1, barrels from the tree will be available for purchase for $150, with 100% of proceeds going to Operation Ride Home. In addition, Plant Riverside District and Jack Daniel’s will donate a portion of the sale of every Jack Daniel’s specialty drink sold during the Savannah Christmas Market (Nov. 25 to Jan. 1) to benefit Operation Ride Home.

Jack Daniel’s Operation Ride Home is a program in partnership with the Armed Services YMCA (ASYMCA) that assists junior-enlisted service members and families travel from their military bases to see their loved ones. Since 2011, Operation Ride Home has raised more than $2.3 million in donations and helped send more than 10,000 individual service members and those with families home. Men and women from the Army, Marine Corps, Navy, Air Force and Coast Guard have been assisted with travel to all 50 states.

Jack Daniel’s only uses new charred oak barrels to make its whiskey, and they are never filled a second time. The barrels that will be used to build the Barrel Tree at Plant Riverside District were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey and will now be bringing another special holiday spirit to friends around the country.

Jack Daniel’s Barrel Trees will be built throughout the holiday season in 12 cities across the United States, including Lynchburg, Tenn.; Atlanta, Ga., Detroit, Mich.; Fort Sill, Okla.; Las Vegas, Nev.; Los Angeles, Calif.; Miami, Fla.; Milwaukee, Wis.; Nashville, Tenn.; Savannah, Ga.; Tampa, Fla.; and Washington, D.C.

A Kessler Collection property, Plant Riverside District is an award-winning destination in Savannah, Ga. developed by visionary and hotelier Richard C. Kessler, the Chairman and CEO of Kessler Enterprise, Inc. Plant Riverside District originally opened in 2020 and attracts visitors from across the country and around the world.

To learn more about Jack Daniel’s and Operation Ride Home, visit operationridehome.com.


Plant Riverside District, located at 400 W. River Street, is a vibrant entertainment destination and Savannah’s Entertainment District. From incredible dining and high-end shopping to live music and spectacular performances, Plant Riverside District creates elegantly curated experiences, stripping away the unnecessary to reveal the exceptional. Once an iconic power plant in Georgia, Plant Riverside District now represents the beauty of progress. Whether seeking a romantic getaway or a work hard/play hard business trip, Plant Riverside District provides a setting suited to your needs, blending timeless sophistication with eye-catching details. Experience three unique buildings for a customized atmosphere to match your style: bold, contemporary maritime details in the Atlantic; romantic, elegant styling in the Three Muses; and chic historic architecture in the Power Plant. Complete your experience with numerous dining options, rooftop bars, a concert venue, art gallery, riverfront park and even natural science exhibits to spark your imagination. For more information, please visit www.plantriverside.com and follow @plantriversidedistrict on Facebook and Instagram.


The Kessler Collection‘s portfolio of passionately created and artistically inspired boutique hotels boasts chic design, luxurious accommodations, enriching ambiance and intuitive service. Whether visiting properties in Alabama, Colorado, Georgia, Florida, North Carolina or South Carolina, each hotel’s exquisite art, music and cultural influences are deliberately approachable. Designed to inspire mystique and to encourage unforgettable experiences, Kessler guests are immersed in redefined Bohemian luxury, from an 1888 historic hotel and a cutting-edge downtown icon to a premier luxury lodge, high-design Southern mansion and elite ski lodge. The Kessler Collection was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold, original hotel carefully created with style and the individualist traveler in mind. For more information about The Kessler Collection, please visit www.kesslercollection.com or call 888.472.6312.


Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTD’s. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Learn more: www.jackdaniels.com. Please Drink Responsibly.