Girls’ Weekend: B-Town: Gigi’s Bluffton

At the heart of historic Calhoun Street, Gigi’s Bluffton has been setting the bar for Southern style. Find an outfit that is the perfect blend of stylish and laid back with the South's friendliest stylists.

Bluffton, South Carolina, the biggest little town in the South, is perfect for your next Girls’ weekend. Photos. Ian V. Santiago


Bluffton, South Carolina, the biggest little town in the South, is perfect for your next Girls’ weekend. Nestled beside the pristine waters of the majestic May River, Bluffton is the epitome of Southern grace and rustically refined charm.

Written by: Barry Kaufman/Lauren Flemming • Styled by: Ashley Borders • Photos: Ian Santiago

Along the storied blocks of Calhoun Street, you’ll find the soul of a small town that has stood for generations. Among its lavish storefronts you’ll find a paradise of shopping, dining and relaxation. In short, it was the perfect place to take the Blender Bombs girls for an enchanting day trip.

Once defined as a secluded enclave for quirky artists and oystermen, Bluffton’s evolution over the last few years has transformed it into an iconic getaway blending old-school Southern charm and new-school sophistication. You’ll find tradition here, and stories that go back generations. But you’ll also find boutique stores boasting the latest in refined Southern fashion, restaurants on the vanguard of the South’s culinary renaissance and a renowned sense of hospitality that has made this sleepy town a world-renowned destination.

So when South magazine decided to entertain the girls from Blender Bombs, we couldn’t think of a better spot. With the loan of a decked-out street-legal Moke (hot pink, of course) and a room at the Old Town Bluffton Inn to rest their heads, we set them loose on B-Town with a quest to find the best places to shop, dine and explore. What they found has us ready to plan our own girls’ weekend in Old Town Bluffton. 

Gigi’s of Bluffton co-owner, Anna Pepper Vaux Hewett selects some of her newest styles for the Blender Bombs girls.

Gigi’s Bluffton 

At the heart of historic Calhoun Street, Gigi’s Bluffton has been setting the bar for Southern style since it opened. Whether your style runs flirty, fun or fabulous you’re going to find your perfect ensemble here, and you’re going to have a ball doing it.

The team at Gigi’s made the South team feel right at home, as if they were reuniting with old friends. “They have a great selection of the perfect basics, but also have some awesome high-end design selections that bring an edgy flair that I love for any outfit. You can’t help but want to hang out all day there!” says Borders.

40 Calhoun Street, Bluffton, SC | 843.815.4450 | gigisbluffton.com

View the full Girls’ Getaway Guide to Bluffton, SC here and see more Lowcountry travel recommendations for Bluffton here!