Authenticity 50: Southern Comfort

While many people settle for cheap bedding, co-founders of Authenticity 50 took their commitment to sleep a step (or should we say a leap) further.

We all know the key to better health, daily productivity and a longer life is a good night’s sleep, and the quality of your sheets can make a world of difference in your slumber. While on a quest to outfit their own home with All American-made products, co-founders Jimmy and Steph MacDonald hit a wall. USA-manufactured luxe bedding was almost non-existent.  Through careful research, they discovered the reason behind the country’s lack of lavish sheets and decided to take on the task of manufacturing their own luxurious bedwear. And from that, Authenticity 50 was born.


To read more about Authenticity 50, subscribe now or pick up the August/September issue of South magazine.