What About Ray?
When it comes to understanding brands, advertising, and how businesses market themselves, Ray Jacobs seems to be in a class all by himself.
His list of accomplishments is prolific, having worked with The Tonight Show, Judge Judy, Paramount, starting the most successful full service ad agency in America, being inducted into the Promax/BDA International Hall of Fame, and receiving multiple honors and awards for his many ad campaigns over the years. More than that, however, Jacobs seems almost intrinsically and innately dedicated to creating and being creative. He writes books, draws comics, is a consultant and the executive creative director of the Savannah Film Alliance, all post-retirement. Most recently he has taken on the task of re-locating to Eatonton, Georgia, where he will serve as a liaison between Tytan Pictures and the town. We sat down with Jacobs to talk about his innovative time in the world of advertising and what's next for him in a new city.
To read Emma Iocovozzi's compelling Q&A with the incomparable Ray Jacobs, subscribe now or pick up the October/November issue of South Magazine.