Year four and were still going strong.
There is no better feeling than seeing something you’ve created evolve and grow into something bigger and more effective every year. In 2009, we were facing a whole different world than when we started three years prior. The economy had collapsed, the first African American president had been sworn in, and The King of Pop moonwalked his way out of our lives for the last time. Most looking back would see 2009 as a sad time, downtrodden even, but since the beginning of South we’ve relied on the grace of a close and passionate team, supportive advertisers, and readers who will always sing our praises when we hit the mark, and more importantly, keep us in line when we don’t.