In the film industry, it’s all about branding yourself. nobody is better than Southern actor Mark Mcullough. Whether you are a Hollywood superstar or a private banker in Small Town, Georgia, everyone benefits from the classes that this up and coming A-lister hosts right here in Savannah, Georgia.
There’s an imperceptible power that certain people just naturally carry into a room. Through nothing more than the sheer force of their personality, and the subtle affect they have on people, they command attention, demanding to be heard and respected.
It’s true of a lot of actors, people whose job it is to keep your eyes glued to the silver screen. But it’s also true of captains of industry you’ll generally find at the very top of your company’s org chart.
“Quite a few people in the corporate world have reached out to me because they want to work on their personal branding,” said actor and coach William Mark McCullough. “If you don’t know how others perceive you, how do you walk into a boardroom and control the room?”
McCullough has learned a few things about personal branding in his years as a Hollywood actor. From films like “American Made” to “Logan Lucky,” he’s cultivated the persona of the intense, possibly unhinged, character who always adds a dramatic X-Factor to any movie he’s in. Which is a complete 180 from where he started.
“When I moved to L.A., I thought the world viewed me as I viewed myself – sweet, innocent… the hero of the story,” he said. “I’d get auditions that called for that but would never book the role and I couldn't’t figure out why.”
His rejection led him to study branding under renowned Hollywood actor Sam Christiansen, where McCullough learned something about his brand – he was kind of scary. “I learned was strangers when they meet me, they invoke very dark adjectives: intense, violent, unpredictable… things that aren’t me.”
He adjusted his personal branding, got rid of the squeaky-clean boy scout headshots and embraced those dark adjectives, and the roles started coming in. From serial killers and drug runners to Nazis, McCullough’s trademark intensity shined once he learned to put the spotlight on it.
He brings a similar approach to the more corporate world of personal branding, helping people navigate their path within a company or an industry. According to McCullough, it’s not something you create, but something you discover.
To learn more or to start developing your own brand, visit savannahactorsstudio.com.