The Power of Persuasion



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When Dale Carnegie published the groundbreaking self-help book How To Win Friends And Influence People in 1936, even he did not understand what an instant success it would become. In fact, the entire “self-help” genre was largely nonexistent up until that point. Of course, these series of techniques have been around for as long as men have wanted things from one another, and since the 1930s there has been no rarity of publications on the tactics of persuasion. But sitting down with Jordan Davis, the author of a series of wildly successful training CDs entitled The Power of Persuasion, I am immediately reminded of Dale Carnegie and his refreshing take on the age-old attempt at influence.

Jordan Davis has done a lot in his life, and is quick to recount the path that led him to training those not as adept at persuasion as himself. He has worked in 49 of the 50 states and traveled internationally rather extensively. He was in the Air Force Reserves, worked at the Pentagon, taught ROTC at Virginia Tech while simultaneously going to graduate school, and eventually found himself working as an event manager at a training company selling the instructional products that accompanied speaking engagements. Throughout this entire conversation, I admit, I was already looking for any persuasive tactics he might be throwing my way. But Davis has a way of slipping seamlessly from one topic to another, as if they all connect to create something intrinsically more substantial.

While working for the training company, Davis studied the contract trainers intensely and researched the social and academic side of persuasion. Gradually, he finagled his way into an opportunity to start doing speaking engagements of his own. These engagements usually consisted of one-day seminars ranging from individual help all the way up to entire companies contracting him out. “All good trainers are good speakers,” Davis said, matter-of-factly, “But not all good speakers are good trainers.” In Davis’ case both came naturally, and before he knew it the president of the company approached him to accept a publishing deal. 

The Power of Persuasion, a six-CD audio set, is the culmination of years of research and development on Davis’ part and what he describes as a mixture of theory, law and technique. Before delving into the logistics, Davis points out that there are four kinds of people: The Socializer, The Thinker, The Director and The Relater. He is quick to categorize me as a Thinker and himself a Socializer. “Anyone can be any mixture of these traits, but your personality always exhibits a dominant one,” say Davis. “The trick is figuring out which one the person you’re talking to is.”

For more information on The Power of Persuasion and Lt. Col. Jordan Davis, pick up the June/July issue of South magazine.

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South's Greatest Moms Contest 2018

We're looking for the greatest, most authentic and sincere, southern moms. Taking nominations November 1st!

South's Greatest Photographers 2018

We're looking for the greatest, most creative photographers. If that is you, or you know of any, don't hesitate to nominate!
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Events Calendar

  • Reindeer Run 8k

    Dec 15, 2018
    8:00 AM - 12:00 PM @  Savannah International Trade and Convention Center

    On Saturday, December 15th, we will STEP-UP & STEP-IN© for youth, run against bullies and make sure everyone joins in the “Reindeer...

  • Colonial Christmas at Wormsloe

    Dec 15, 2018
    10:00 AM - 4:00 PM @ Wormsloe State Historic Site

    Join us at Wormsloe to spread some holiday cheer. Holiday crafts will be at the museum all day. At 1 PM join in the festivities such as caroling,...

  • Enchanted Princess Winter Wonderland Ball

    Dec 15, 2018
    10:00 AM @ The Westin

    Have you ever imagined bringing your little ones to a world of imagination just across the Savannah River? If so, come one, come all and step...

  • "Mickey's Once Upon a Christmas" Play

    Dec 15, 2018
    11:00 AM @ Trustees Theater

    Bring the whole family for this special movie from Walt Disney's Gold Collection, "Mickey's Once Upon a Christmas." The...

  • Savannah Santacon 2018

    Dec 15, 2018
    12:00 PM - 10:00 PM @ Historic Savannah

    Meet at 12 noon in Historic Savannah. Savannah’s original holiday Pub crawl is back. This is our ninth year of 100-300 Santas strong!...

  • Restore and Renew with Sue Finkle

    Dec 15, 2018
    4:00 PM - 6:00 PM @ Savannah Power Yoga

    Restorative yoga relaxes and heals the body and mind. Sue will lead you through a series of poses that allow you to surrender your body onto...

  • Here We Come A Caroling

    Dec 15, 2018
    5:00 PM - 7:00 PM @ Savannah Holly Days Stage

    Come out and enjoy listening to the sound of holiday cheer from varies choirs as you shop for gifts in Savannah’s Historic District diverse stores.

  • Bonaventure Cemetery: After Hours Stories Eternal

    Nov 17, 2018
    5:00 PM - 8:00 PM @ Bonaventure Cemetery

    Savannah's only after hours cemetery tour awaits! Few places are more invoking of Easter and life's great questions and mysteries than that...

  • Capture a ‘paw‑fect’ pic

    Nov 19, 2018
    5:00 PM - 8:00 PM @ Oglethorpe Mall

    Bring your furry friends in for a pic with Santa, because pets are family too! Capture a special moment with your dog or cat to cherish for years...

  • Lights of the South

    Nov 16, 2018
    5:30 PM - 10:00 PM

  • The 8th Annual Homegrown Holiday Hoedown!

    Dec 15, 2018
    6:30 PM - 10:00 PM @ Ballroom at the American Legion

    A favorite Savannah holiday tradition returns for its 8th year! Get in the holiday spirit with local music by: The Train Wrecks The Hypnotics...

  • A Christmas Story

    Dec 15, 2018
    7:00 PM - 10:00 PM @ Harbour Town

    Get into the holiday spirit by watching this classic movie under the Liberty Oak. Benches and a fire pit for roasting marshmallows will be...

  • Lean Ensemble Theater presents Bad Dates by Theresa Rebeck

    Dec 12, 2018
    7:30 PM - 9:30 PM @ HHPS Main Street Theatre

    Confessions of a single mother and self-described restaurant idiot-savant abound in this thoroughly charming, intoxicating and slyly sweet...

  • 2nd Annual Tybee Christmas Cabaret

    Dec 15, 2018
    7:30 PM @ Tybee Post Theatre

    Do You Hear What I Hear? It’s time for the 2nd Annual Tybee Christmas Cabaret!  This year our lineup features Broadway writer,...

  • Santa's Wonderland

    Nov 14, 2018
    All Day @ Bass Pro Shops

    The magic returns to Bass Pro Shops and Savannah-area families are invited to enjoy this enchanting Christmas village offering FREE 4x6...

  • Skatefest

    Dec 07, 2018
    All Day @ Savannah Civic Center

  • Greenbriar Children's Center Toy Drive with the SMC Partners

    Dec 04, 2018
    All Day

    Savannah businesses are uniting to assist a local nonprofit for the holidays! From December 4–17, the Savannah Master Calendar Partners...

  • License to Chill Snow Island

    Nov 16, 2018
    All Day @ Margaritaville at Lanier Islands

    Margaritaville at Lanier Islands is preparing for a winter wonderland makeover that will surprise and delight local residents and travelers...

  • FESTIVAL OF LIGHTS AND WINDOW WONDERLAND

    Dec 01, 2018
    All Day @ Historic Downtown Brunswick

    Celebrate the holidays with festive lights and decorations, including creative displays in downtown windows and storefronts! Decorations will be up...

  • 2018 National Gingerbread House Competition™ Display

    Nov 25, 2018
    All Day

    What started as a small group of gingerbread houses built by community members in 1992 has evolved into one of our most treasured traditions at The...


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Scenes of the South

Beaujolais Nouveau Day 2018

Savannah's 39 Rue De Jean celebrated Beaujolais Nouveau Day, the official end of this year’s growing season. Harvest is complete and vintners—especially in France—are ready to celebrate the completion of the harvest. Beaujolais Nouveau is a red wine that is annually released on the third Thursday in November. Nouveau wine undergoes a very short fermentation process, and yields an extremely fresh and fruity wine.

A Chefs Collaborative

This five course dinner held at Pacci Italian Kitchen and Bar allowed guests to taste exceptional flavors steeped in tradition. Included were the culinary skills of Chef Adam Barnett of The Katharine Brasserie & Bar, Winston-Salem, NC, Chef Robert Hoffman of Angeline’s Charlotte, NC, Chef Daniel Gorman of The Henley Nashville, TN, Chef Sebastien Rondier of Brabo, Alexandria, VA, and Chef Lauren Teague of PACCI Italian Kitchen + Bar.

East and West BBQ

A whole hog BBQ showcase, from two of the south’s most legendary Pitmasters, Pat Martin and Sam Jones. Hosted by Alida Hotel this event was a fabulous juxtaposition between Eastern North Carolina style BBQ and Western Tennessee style. Made possible by the Savannah Food and Wine Festival.

Savannah Food & Wine Fest

Hundreds came to experience Southern charm and hospitality, Savannah Style. The South's best culinary happenings - one exceptional week in Savannah. Iconic and historic coastal venues provided the perfect backdrop for gourmet and fun. South magazine captured the experience at the VIP tent.

Big Wig Boat Bash

Savannah's Riverboat, The Georgia Queen set sail to host the final fundraiser for the 2018 class of Big Wigs, together raising over $100,000 for the Susan G. Komen Coastal Georgia Foundation. This evening included heavy hors d’oeuvres, beverages, a silent auction, music and dancing and a contest to crown the Biggest BigWig! Contest categories included: The Biggest Wig, The Pink Ribbon Award and Best Pink Personality.

Boo Bash

This spooktacular evening included hors d’oeuvres, “spirits,” music and dancing, a Halloween costume contest with cash prizes, Halloween-themed entertainment, a 50/50 raffle, live auction and talent contest. Contest categories included: Dancing, Singing, Rapping, Stand-up Comedy and Lip Syncing.

Masquerade at the Mansion

Plenty of patrons donned masks and beads for an unforgettable Mardi Gras at the Mansion. There unique entertainment, food, and decor including magic fire, beignets, king cake and a photo booth, plus music and dancing, libations, late-night treats, and lots of surprises.

DineSouth After Party

This year's DineSouth ended in a blast. Dozens headed over to Barrellhouse, who hosted the after party. They enjoyed great drinks and live music by Individually Twisted.

DineSouth 2018

This year's DineSouth sponsored by Fulfillment.com was the greatest yet! South magazine has once again put on a night filled with fantastic food and entertainment. Guests enjoyed delicious food & drinks in the city while getting the opportunity to meet and mingle with the best chefs in the South. The entertainment was amazing with American Idol winner Candice Glover, unique band Velvet Caravan and the acoustic sounds of Annie Allman. The event supported the local Salvation Army.

Grand Opening of 201 Seafood

Mixing the traditional tastes of the south with the local flair of the city, 201 Seafood and Tapas Lounge showcases Savannah's culinary community and their grand opening now gives us full access to some of the best seafood in the Coastal Empire.