The Power of Persuasion



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When Dale Carnegie published the groundbreaking self-help book How To Win Friends And Influence People in 1936, even he did not understand what an instant success it would become. In fact, the entire “self-help” genre was largely nonexistent up until that point. Of course, these series of techniques have been around for as long as men have wanted things from one another, and since the 1930s there has been no rarity of publications on the tactics of persuasion. But sitting down with Jordan Davis, the author of a series of wildly successful training CDs entitled The Power of Persuasion, I am immediately reminded of Dale Carnegie and his refreshing take on the age-old attempt at influence.

Jordan Davis has done a lot in his life, and is quick to recount the path that led him to training those not as adept at persuasion as himself. He has worked in 49 of the 50 states and traveled internationally rather extensively. He was in the Air Force Reserves, worked at the Pentagon, taught ROTC at Virginia Tech while simultaneously going to graduate school, and eventually found himself working as an event manager at a training company selling the instructional products that accompanied speaking engagements. Throughout this entire conversation, I admit, I was already looking for any persuasive tactics he might be throwing my way. But Davis has a way of slipping seamlessly from one topic to another, as if they all connect to create something intrinsically more substantial.

While working for the training company, Davis studied the contract trainers intensely and researched the social and academic side of persuasion. Gradually, he finagled his way into an opportunity to start doing speaking engagements of his own. These engagements usually consisted of one-day seminars ranging from individual help all the way up to entire companies contracting him out. “All good trainers are good speakers,” Davis said, matter-of-factly, “But not all good speakers are good trainers.” In Davis’ case both came naturally, and before he knew it the president of the company approached him to accept a publishing deal. 

The Power of Persuasion, a six-CD audio set, is the culmination of years of research and development on Davis’ part and what he describes as a mixture of theory, law and technique. Before delving into the logistics, Davis points out that there are four kinds of people: The Socializer, The Thinker, The Director and The Relater. He is quick to categorize me as a Thinker and himself a Socializer. “Anyone can be any mixture of these traits, but your personality always exhibits a dominant one,” say Davis. “The trick is figuring out which one the person you’re talking to is.”

For more information on The Power of Persuasion and Lt. Col. Jordan Davis, pick up the June/July issue of South magazine.

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Events Calendar

  • Charleston Cars & Coffee

    Jun 17, 2017
    7:30 AM - 10:00 AM @ Mount Pleasant Towne Centre

    7:30am - 10:00am  FREE ADMISSION  Mount Pleasant Towne Centre,1712 Towne Centre Way,Mt Pleasant, SC 29464,USA A bunch of car and...

  • Charleston Farmers Market

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    8:00 AM - 2:00 PM @ Marion Square

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  • Rodin: The Human Experience

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  • Kirk Varnedoe: In the Middle at the Modern

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    12:00 PM - 8:00 PM

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    6:00 PM - 8:00 PM @ Fleet Feet Sports

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  • "A Christmas Tradition" @ The Savannah Theatre

    Nov 23, 2017
    8:00 PM @ The Savannah Theatre

    222 Bull St, Savannah, GA 31401 8:00pm on Tuesdays- Saturdays, 4:00pm on Saturday and Sundays Admission- $40 for adults and $20 for children...

  • "Rodin: The Human Experience"

    Sep 01, 2017
    All Day @ Jepson Center

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  • Jacob Lawrence, Lines of Influence at SCAD Museum of Art

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  • Harbour Town Lights- HHI

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    Jun 14, 2017
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    Jun 15, 2017
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Scenes of the South

Oyster Roast for a Reason

Lip Syncing with Ghost Coast

One epic battle took place on Halloween night, and it all went down at Ghost Coast Distillery in Savannah. Visitors wore their funniest (and scariest!) costumes for the 2017 Halloween event. Many donned costumes that portrayed the singer they would be on stage during the lip sync battle.

Savannah Children's Book Festival 2017

This Saturday brought thousands of visitors to Forsyth Park for the annual Savannah Children's Book Festival. Hosted by the Live Oak Public Libraries, the day-long event showcased the talents of eleven featured authors and thirty-nine indie authors, illustrators, and performing artists from around the country. This year’s festival includes book signings and readings, arts and crafts, community partners and nonprofit organizations, as well as food.

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Thursday night was the night to celebrate Beaujolais Nouveau Day at 39 Rue De Jean in Savannah! The arrival of Beaujolais Nouveau symbolizes the official end of this year’s growing season. Harvest is complete and vintners—especially in France—are ready to celebrate the completion of the harvest. Beaujolais Nouveau is a red wine that is annually released on the third Thursday in November. Nouveau wine undergoes a very short fermentation process, and yields an extremely fresh and fruity wine. Attendees enjoyed heavy hors d’oeuvres, an oyster roast outside on the patio, and Henry Fessy Beaujolais Nouveau.

Taste of Savannah Food and Wine Festival 2017

This signature, festival event was a huge hit at its new location, the Georgia State Railroad Museum! Guests wandered the grounds savoring hundreds of wines, spirits, craft beers and more.

13 Secrets Jewelry One-Year Anniversary

Boutique owners Chad and Manu celebrated the one-year anniversary of 13 Secrets Thursday, Nov. 9. Event highlights included gourmet appetizers by local chefs, a wine tasting, door prizes and great networking opportunities! Here's to another great year!

Celebrity Chef Dinner

A night featuring dishes by some of the South's best, James Beard Awarded, Chef's of 2017. The night included multiple courses, each paired with the perfect wine to complement the flavors. Simply put - a dinner one will not soon forget!

Telfair Masquerade Ball 2017

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Pride Festival Savannah 2017

Downtown Savannah was colored rainbow Saturday Oct. 28 for the 2017 Pride Festival. People from all over the community came out to celebrate equality and love. The family-friendly event included live performances and entertainment.

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The final Buy Local luncheon of the year kicked off on Thursday to a large crowd, plenty of delicious food, and great speakers. Many guests were in attendance and enjoyed listening to Jeff Kmiec, the general manager of the Desoto Hotel in Savannah, speak about the importance that the Desoto is placing on sourcing locally whenever possible, and how it helps both the business and the local community.