The Power of Persuasion



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When Dale Carnegie published the groundbreaking self-help book How To Win Friends And Influence People in 1936, even he did not understand what an instant success it would become. In fact, the entire “self-help” genre was largely nonexistent up until that point. Of course, these series of techniques have been around for as long as men have wanted things from one another, and since the 1930s there has been no rarity of publications on the tactics of persuasion. But sitting down with Jordan Davis, the author of a series of wildly successful training CDs entitled The Power of Persuasion, I am immediately reminded of Dale Carnegie and his refreshing take on the age-old attempt at influence.

Jordan Davis has done a lot in his life, and is quick to recount the path that led him to training those not as adept at persuasion as himself. He has worked in 49 of the 50 states and traveled internationally rather extensively. He was in the Air Force Reserves, worked at the Pentagon, taught ROTC at Virginia Tech while simultaneously going to graduate school, and eventually found himself working as an event manager at a training company selling the instructional products that accompanied speaking engagements. Throughout this entire conversation, I admit, I was already looking for any persuasive tactics he might be throwing my way. But Davis has a way of slipping seamlessly from one topic to another, as if they all connect to create something intrinsically more substantial.

While working for the training company, Davis studied the contract trainers intensely and researched the social and academic side of persuasion. Gradually, he finagled his way into an opportunity to start doing speaking engagements of his own. These engagements usually consisted of one-day seminars ranging from individual help all the way up to entire companies contracting him out. “All good trainers are good speakers,” Davis said, matter-of-factly, “But not all good speakers are good trainers.” In Davis’ case both came naturally, and before he knew it the president of the company approached him to accept a publishing deal. 

The Power of Persuasion, a six-CD audio set, is the culmination of years of research and development on Davis’ part and what he describes as a mixture of theory, law and technique. Before delving into the logistics, Davis points out that there are four kinds of people: The Socializer, The Thinker, The Director and The Relater. He is quick to categorize me as a Thinker and himself a Socializer. “Anyone can be any mixture of these traits, but your personality always exhibits a dominant one,” say Davis. “The trick is figuring out which one the person you’re talking to is.”

For more information on The Power of Persuasion and Lt. Col. Jordan Davis, pick up the June/July issue of South magazine.

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Events Calendar

  • Turtle Talks

    May 16, 2018
    10:15 AM - 10:15 AM @ Tybee Island Marine Science Center

    During Turtle Talks, you’ll learn about anatomy and natural adaptations of sea turtles, discuss Tybee’s Sea Turtle Project conservation...

  • Sift 'n' Seine Program

    May 15, 2018
    1:00 PM - 2:00 PM @ Tybee Island Marine Science Center

    On our sift n seine program, you’ll discover the marine life of the intertidal zone by pulling a 10 foot seine net through waist-deep water....

  • Tybee South Beach Walks

    May 16, 2018
    2:00 PM - 3:00 PM @ Tybee Island Marine Science Center

    South beach walks depart from the science center where you’ll join a knowledgeable marine science educator on a guided walk of Tybee’s south...

  • Tybee Marsh Treks

    Sep 01, 2018
    4:00 PM - 5:00 PM @ Tybee Island Marine Science Center

    On a marsh trek, you’ll enjoy a hands-on exploration of Georgia’s salt marsh, searching the mud for fiddler crabs, snails, and more. Learn...

  • 37th Annual Savannah Jazz Festival

    Sep 23, 2018
    All Day @ Downtown Savannah

    Get ready for the sweet sounds of jazz to hit Savannah! The 2018 Savannah Jazz Festival celebrates jazz as a living art form—built on a...

  • Arthouse Cinema: Puzzle

    Sep 26, 2018
    7:00 PM - 9:00 PM @ Lucas Theatre for the Arts

    Premiering at Sundance, PUZZLE is the indie drama you need to see. Receiving rave reviews for her role, Kelly Macdonald plays Agnes, a taken for...

  • Let's Talk Mental Illness: Myths, Truths and Realities

    Sep 27, 2018
    6:00 PM - 8:00 PM @ Demere Center for Living

    The ELLA Foundation, a nonprofit organization dedicated to offering education, support and advocacy to individuals and families affected by...

  • National Theatre Live: King Lear

    Sep 28, 2018
    6:00 PM - 8:00 PM @ Lucas Theatre for the Arts

    Broadcast live from London’s West End, see Ian McKellen’s ‘extraordinarily moving portrayal’ (Independent) of King Lear. King Lear sees two...

  • Lean Ensemble Theater presents Warehouse Theatre's Production of The Tempest

    Sep 28, 2018
    7:30 PM - 9:00 PM @ HHPS Main Street Theatre

    It starts with a shipwreck and ends with a reunion. In between, witness fantastic spells, murderous plots, and a love story. The Warehouse Theatre...

  • Tybee's Got Talent!!

    Sep 30, 2018
    7:00 PM - 9:00 PM @ Tybee Post Theater

    It's the event you've been waiting for! The 4th Annual Tybeee's Got Talent show at the Tybee Post Theater! That legendary island talent show was...

  • Chick-fil-a Stuffed Animal Sleepover

    Oct 05, 2018
    6:00 PM @ Chick-Fil-A

    Join us for our annual stuffed animal sleepover on October 5. Wear your pajamas and enjoy a dinner with the Chick-fil-a Cow! Once dinner is over,...

  • Yellow Fever in Savannah 1820

    Oct 05, 2018
    7:00 PM - 7:00 PM @ Davenport House Museum

      This October see a historical recreation of Savannah’s dreadful Yellow Fever Epidemic of 1820 with particular emphasis on daily life in...

  • Alee Haunted House-Terror Plantation

    Oct 05, 2018
    7:30 PM - 11:00 PM @ Alee Temple

    Voted as Georgia's third scariest haunted house, the Alee Haunted House is ready to scare! Starting in October, it will be open every Friday...

  • Run Forrest Run 5k

    Oct 06, 2018
    8:00 AM - 10:00 AM

    Run the course where the movie Forrest Gump was filmed. This Forrest Gump themed 5K will take you through historic downtown Beaufort,...

  • Art in the Park

    Oct 06, 2018
    10:00 AM - 5:00 PM @ Downtown Blowing Rock

    Outdoor arts & crafts show featuring 90+ juried artisans in a wide variety of mediums. Meet artists and buy art at series of 6 shows throughout...

  • Ken Ueno’s Ghost Vault Triptych Public Performance

    Oct 06, 2018
    8:00 PM - 9:00 PM @ Jepson Center

    Ken Ueno will compose, direct, and inhabit a series of site-specific public performances entitled Ghost Vault Triptych at the Cluskey Embankment...

  • Erin Johnson and Ken Ueno Artist Talk and Performance

    Oct 07, 2018
    2:00 PM - 4:00 PM @ Jepson Center

    Join exhibiting artists Erin Johnson and Ken Ueno in an artist talk, performance, and walking conversation about their individual and collaborative...

  • Musical Matinees: Little Shop of Horrors

    Oct 07, 2018
    3:00 PM - 5:15 PM @ Lucas Theatre for the Arts

    Getting into the Halloween mood, our Musical Matinée for this month is the 1986 cult-classic, Little Shop of Horrors. A nerdy florist, played by...

  • Date Night: "The Night of the Living Dead

    Oct 11, 2018
    7:00 PM - 9:00 PM @ Tybee Post Theater

    And on the heels of our celebration of the season premiere of The Walking Dead, we celebrate the 50th anniversary of the horror movie that started...


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Scenes of the South

Cure and Whiskey Wednesday

September is Childhood Cancer Awareness Month. Each day, 43 families in the United States will hear the words “your child has cancer.” Meaningful supporters came came out to help spread awareness, learn more on how to stop childhood cancer, to recognize the children and families affected by childhood cancers and to emphasize the importance of supporting research on these devastating conditions.

7th Annual Savannah Ambucs/ Celebrity Bowlapalooza Auction

Plenty of supporters came came out to the 7th Annual Savannah Ambucs/Vaden Chevrolet Pooler Celebrity Bowlapalooza Kickoff and Auction for a night of fun and fundraising. There was an Amtryke, specially adapted 3 wheel bike giveaway, and a silent and live auction. The auction was to help make a difference in the Savannah community and to inspire mobility and independence for people with different abilities.

Ronald McDonald House Super Summer Shindig

Children came dressed as their favorite superheroes as they enjoyed face painting, games, Ben & Jerry’s ice cream, and their favorite favorite superheroes and McDonald’s characters. There was delicious appetizers by Chef Cynthia Creighton-Jones of Cape Creations Catering, Ghost Coast cocktails, door prizes, and the great networking opportunities in Savannah.

Whiskey Wednesday

First City Network, Ghost Coast Distillery and South Magazine came together for this event at 39 Rue De Jean on the 3rd Wednesday of the month at 5:30 p.m. The mission of First City Network (FCN) is to enhance and sustain the well-being of LGBT individuals and their allies .

The Fabulous Equinox Orchestra -Swingin' Savannah River

The beautiful Westin Harbor Lawn was the perfect setting to enjoy the ultimate July 4th experience on the Savannah River including a patriotic concert with The Fabulous Equinox Orchestra.

JCB Mudrun 2018

As feet hit the wet mud, eyes were set on the trophies and hearts beat with adrenaline at this year’s 7th annual JCB Mud Fest. Nearly 1,500 participants showed up from around the country, making this the most successful event to date. All proceeds benefited the Lady Bamford Center for Early Childhood Development. Participants endured a variety of new challenges, including fan favorites such as the JCB mud lake and the tire field.

Old Town Trolley's 25th Anniversary

Old Town Trolley celebrated 25 years of business!

Red, White & Blue Baseball Night

The Two Hundred Club, hosted by the Savannah Bananas, held a double header evening featuring an exhibition softball game between the local Firefighters & EMS versus Law Enforcement at Grayson Stadium.

2018 Savannah Mile

Hundreds of service members and their families joined with community neighbors and volunteers for this annual One-Mile Run yo support The 200 club of the Coastal Empire. Participants run North on Drayton Street for one mile to nd at the Finish Line on Broughton Street. The 200 club provides resources and financial support for families who have had a loved one killed or injured in the line of duty.

Lowcountry Annie Oakleys Charity Clay Tournament

The third annual Annie Oakley's Charity Clay Tournament and After Party took place on September 29. The event benefited the Dwaine and Cynthia Willett Children's Hospital in Savannah. The day began at 11:30 a.m. with the driven bird flurry contest. Later that afternoon, the shotgun start kicked off the 100-shot tournament. The after party that evening was open to non-shooters alike, where cocktails, drinks and hors d'oeuvres from Cotton & Rye were served.