J Parker & JL The Brand
JL The Brand, Louis Oswald. Photo by Chuck Coleman.
*As seen on page 118 of South's August/September Style Issue
The Ultimate You: Fashion
Style knows no age limit - proven by two local Savannah brands who both believe sophisticated style can be charmingly casual. Savannah has become a headquarters of sorts for the South’s sartorial stance - where every year it feels as if the crowds get younger and the trends more daring.
But one need only look to Broughton St, where J. Parker Ltd’s reputation has over forty five years experience with timeless menswear. In addition to carrying established lifestyle brands such as Robert Talbott, Peter Millar, Barbour, Filson, and others, they also sell up-and-coming local labels like Smathers & Branson, Southern Tide, and the overwhelmingly popular sock company, JL the Brand.
Started by Savannah native, Louis Oswald and his college roommate Jeffrie Berline, the brand makes socks to define “a lifestyle, a personality, an ego”. They aim to appease a universal crowd, of which demand quality and distinguished edgy style. That pinch of personality dashed on top of a wildly entrepreneurial spirit has made them an instant demand. Both J. Parker and JL the Brand offer an effortless transition from work to the after dinner cocktail. Catering to the style of every occasion with classic, yet modern flare is a testament to Savannah style.
DO IT YOURSELF. “Growing up, our fathers taught us the value of quality and to appreciate the craftsmanship of an American made product. The socks that lasted over time were dull and boring and the few audacious choices available sacrifice quality as a cheap thrill. We couldn’t find what we wanted, so we decided to do it ourselves,” says Oswald, designer and co-owner of JL the Brand.
1281 BRENTWOOD DR, SPARTANBURG, SC
20 W Broughton St, Savannah, ga
To learn more about personal branding and get style tips from local experts, grab your copy of our August/September Issue here.