J Parker & JL The Brand

JL The Brand, Louis Oswald. Photo by Chuck Coleman.

*As seen on page 118 of South's August/September Style Issue

The Ultimate You: Fashion

Style knows no age limit - proven by two local Savannah brands who both believe sophisticated style can be charmingly casual. Savannah has become a headquarters of sorts for the South’s sartorial stance - where every year it feels as if the crowds get younger and the trends more daring.

But one need only look to Broughton St, where J. Parker Ltd’s reputation has over forty five years experience with timeless menswear. In addition to carrying established lifestyle brands such as Robert Talbott, Peter Millar, Barbour, Filson, and others, they also sell up-and-coming local labels like Smathers & Branson, Southern Tide, and the overwhelmingly popular sock company, JL the Brand. 

Started by Savannah native, Louis Oswald and his college roommate Jeffrie Berline, the brand makes socks to define “a lifestyle, a personality, an ego”. They aim to appease a universal crowd, of which demand quality and distinguished edgy style. That pinch of personality dashed on top of a wildly entrepreneurial spirit has made them an instant demand. Both J. Parker and JL the Brand offer an effortless transition from work to the after dinner cocktail. Catering to the style of every occasion with classic, yet modern flare is a testament to Savannah style. 

Style Tip:

DO IT YOURSELF. “Growing up, our fathers taught us the value of quality and to appreciate the craftsmanship of an American made product.  The socks that lasted over time were dull and boring and the few audacious choices available sacrifice quality as a cheap thrill.  We couldn’t find what we wanted, so we decided to do it ourselves,” says Oswald, designer and co-owner of JL the Brand.

Contact:

jlthebrand.com 864.680.2219
1281 BRENTWOOD DR, SPARTANBURG, SC

jparkerltd.com 912.234.0004
20 W Broughton St, Savannah, ga

To learn more about personal branding and get style tips from local experts, grab your copy of our August/September Issue here.

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Greatest Destinations 2020

Greatest Professional Photographers 2020

Calling South’s Greatest Photographers! Are you a professional photographer with beautiful work? Enter South’s Greatest Photographers 2020!
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Events Calendar

  • Oglethorpe Mall Carnival

    Feb 20, 2020
    5:00 PM - 9:00 PM @ Oglethorpe Mall

    Experience the sights, sounds and aromas of the electrifying midway with rides and games for all ages, favorite fair food and Victoria Circus...

  • GratiTuesday Program with Liz Massey

    Feb 25, 2020
    12:00 PM - 1:30 PM @ Savannah Power Yoga

    Gratitude! What is it good for? Our general well-being!   Studies now show that the practice of gratitude actually enhances our immune systems....

  • Nature and the Arts: Botanical Art and Illustration

    Feb 25, 2020
    6:00 PM - 8:00 PM @ One Hundred Miles (OHM), Savannah Office

    Nature and the Arts: Botanical Art and Illustration Tuesday, February 25th • 6:00-8:00 pm OHM Savannah Office - 2424 Drayton Street, Savannah,...

  • Confident Complexion – Love Your Skin at Bluemercury!

    Feb 13, 2020
    11:00 AM - 6:00 PM

    The beauty of makeup is that you’re in control of when and how you wear it—whether it’s to enhance, conceal or simply not to wear it at all....

  • 2020 Tak Argentinis Valor Awards

    Feb 27, 2020
    6:15 PM - 9:00 PM @ Charles H. Morris Center

    Join us as we honor some of the area’s most courageous first responders at the 2020 Valor Awards. Awards are presented to law enforcement, fire...

  • 2020 Tak Argentinis Valor Awards

    Feb 27, 2020
    6:15 PM - 9:00 PM @ Charles H. Morris Center

    Join us as we honor some of the area’s most courageous first responders at the 2020 Valor Awards. Awards are presented to law enforcement, fire...

  • Second Annual Royal Flush Casino Night

    Feb 27, 2020
    7:00 PM - 11:00 PM @ Savannah Station

    Roto-Rooter Plumbers of Savannah will present its Second Annual Royal Flush Casino Night on Thursday, Feb. 27, benefiting the Coastal Empire...

  • Run Free Trail Run

    Feb 29, 2020
    7:30 AM @ Hunting Island State Park

    Join us for our inaugural Run Free Trail Run on February 29, 2020 at Hunting Island State Park. Choose from the 5k, 5 mile, or 10 mile option - or...

  • ESPN Diabetes 5K Race

    Feb 29, 2020
    8:00 AM

    Join us as we help build awareness, education and support for locals fighting Diabetes through this family friendly Run/walk event. A little...

  • Red Cedar 5k Race

    Feb 29, 2020
    9:00 AM @ Red Cedar Elementary

    The 9th Annual Foxes Trot 5K, a family friendly race, will be held on March 9, 2018. This annual event has now become a student project,...

  • Forsyth Farmer's Market

    Jun 29, 2019
    9:00 AM - 1:00 PM @ South end of Forsyth Park

    The Forsyth Farmers’ Market vendors offer a variety of local goods including seasonal produce, eggs, honey, pastured meat, bread, cheese,...

  • 17 Gun Salute Sporting Clay Benefit Tournament for SD Gunner Fund

    Feb 29, 2020
    12:00 PM - 6:00 PM @ 17 South Rod and Gun Club

    The 17 Gun Salute Sporting Clay Benefit Tournament will be held at 17 South Rod and Gun Club to benefit the SD Gunner Fund. There will food...

  • “Does the Earth Really Orbit the Sun? Thinking Scientifically vs. Believing What We See”

    Mar 04, 2020
    7:00 PM - 8:30 PM @ Savannah Country Day School

    Savannah Country Day School's Faculty Explorations lecture series continues with a lecture by Science Department Chair Adam Weber. About this...

  • Savannah Antiques & Architecture Weekend

    Mar 05, 2020
    6:00 PM - 6:00 PM @ Various Locations, Downtown Savannah, Georgia

    The Annual Savannah Antiques and Architecture Weekend is a three-day series of presentations, tours, appraisals, a glittering gala, and a cocktail...

  • First Fridays in Starland

    Jun 07, 2019
    6:00 PM - 9:00 PM @ Starland District

    First Fridays in Starland celebrates local business, art, and food in Savannah’s coolest neighborhood! Join us every First Friday of the...

  • The McCartney Years

    Mar 06, 2020
    8:00 PM - 10:00 PM @ Tybee Post Theater

    Hailed by the original Beatles promoter as "The Best on the Scene," The McCartney Years is a period-true, technically stunning and explosive live...

  • Chick Fil A Benefitting Young Life 5K

    Mar 07, 2020
    6:30 AM @ Savannah Harbor Golf Club

    Rise and Run with Chick-fil-A at the 4th annual 5k and 1 mile youth event benefiting Young Life Savannah. Bring out your Cow Costume a make it a...

  • Coastal Home & Garden Show

    Mar 07, 2020
    9:00 AM - 5:00 PM @ Crystal Coast Civic Center

    Turn all of your home and garden dreams into reality at the 32nd Annual - Coastal Home & Garden Show. With over 12,000 Sq Ft of exhibits , this is...

  • ELLA Foundation’s Charity Lee to Host Book Signing at The Foundery Coffee Pub on March 7

    Mar 07, 2020
    1:00 PM - 3:00 PM @ Foundery Coffee Pub

    WHAT:  Charity Lee Book Signing Event. The ELLA Foundation founder and Executive Director Charity Lee will sign copies of her powerful new memoir...

  • Foundation for Educational Excellence’s Annual “Jewels & Jeans” Event

    Mar 07, 2020
    6:00 PM - 8:30 PM @ Hilton Head Beach & Tennis Club

    Join us at the Foundation for Educational Excellence’s annual “Jewels & Jeans” event on Saturday, March 7 from 6 to 9:30 p.m. at Hilton Head...


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Scenes of the South

2020 Southern Coast Heart Ball

The American Heart Association held its annual Southern Coast Heart Ball on Saturday, February 8th at the Westin Hilton Head Island Resort and Spa. Guests enjoyed a cocktail reception with a silent auction, dinner and program, and dancing to end the evening. All proceeds went to the Open Your Heart campaign.

4th Annual Hearts for Healing Gala

Faith Equestrian Therapeutic Center held its Fourth Annual Hearts for Healing Gala on Friday, February 7th at the Tybee Island Wedding Chapel. Guests enjoyed gourmet dining, dancing, and a silent auction. All proceeds from the auction benefitted the Faith Equestrian Therapeutic Center's program for individuals with disabilities.

IDC Benefits the 200 Club of the Coastal Empire

The LeClerc Family owners of IDC (International Diamond Center) in Savannah 349 Mall Blvd held a benefit to support the 200 Club of the Coastal Empire on Thursday, February 6th from 5:30pm to 8:00pm. Guests enjoyed light food and drinks, while bidding on several silent auction items, including autographed footballs and helmets donated by Anthony Lanier II.

Royce Learning Center Annual Low Country Boil & Oyster Roast

The Royce Learning Center held their annual low country boil and oyster roast on Saturday, February 1st. Guests enjoyed mingling over the seafood selection. Royce Learning Center meets the needs of children and adults with learning differences and literacy needs through its unique programs.

Dining in the Dark 2020

The Savannah Center for Blind and Low Vision held its annual Dining in the Dark event on Saturday, January 18th at the Embassy Suites Downtown Savannah. Guests were served a four-course meal in complete darkness by the Savannah Metro's SWAT team. Dining in the Dark serves to raise awareness about vision loss.

January Brews for a Cause

South magazine in collaboration with Southern Eagle Distributing hosted their monthly Brews for a Cause on Thursday, January 16th at the Savannah Taphouse in a successful effort to raise money and awareness for the Savannah Center for Blind and Low Vision. The night featured delicious appetizers by Savannah Taphouse and a range of flavored Bud Light Seltzers provided by Southern Eagle. These events provide good food, fun entertainment, refreshing drinks and most importantly – raise money for a great cause! Be sure to be on the lookout for our next Brews in February!

Ford Plantation's Grand Opening & Ribbon Cutting for Silk Hope

The Ford Plantation celebrated the completion of its two new Silk Hope model homes on January 10, 2020. The Silk Hope project is limited to 53 homes, on beautiful lots of buyers’ choosing amongst old oaks and a Lowcountry marsh setting. This member-backed project is the first new for sale residential development at The Ford Plantation in more than fifteen years and represents the final phase of home development to be offered. The Silk Hope community is the product of a collaboration of some of the world’s top residential architects and landscape designers and has been modeled to capture tranquil European village and Lowcountry architecture.

Mat Best Signs his New Best-seller at Nine Line

Veteran, entrepreneur and author Mat Best met fans and signed copies of his new book “Thank you for my Service” Thursday Dec. 12 at Nine Line Apparel. Best’s best-selling authorial debut chronicles his service as a U.S. Army Ranger. Best's Black Rifle Coffee co., partnered with Nine Line Apparel, has shops on River st. and off route 95 on Ft. Argyle rd.

Victory Antiques and Engel & Völkers' Holiday Party

Dickey Mopper and his team at Engel and Völkers celebrated the season at their annual holiday party on Wednesday Dec. 11, with a special appearance from the jolly fellow himself, Santa Claus. Mopper and company, celebrating alongside the crew of Victory Antiques, showed off the newest Engel and Völkers office at 1650 East Victory Dr. in Savannah.

Good Times Jazz Bar & Restaurant's 2nd Anniversary Celebration feat. Lady Leah

Jazz lovers celebrated Good Times Jazz bar's second anniversary on Nov. 8 and 9 featuring jazz vocalist Lady Leah and the culinary stylings of Good Times' chef Joe Randall, the dean of southern cuisine. In 2017 Randall teamed with Danielle and Stephen T. Moore to create one of the city's smoothest spots, a confluence of culture and taste fit for the soul of Savannah.