J Parker & JL The Brand

JL The Brand, Louis Oswald. Photo by Chuck Coleman.

*As seen on page 118 of South's August/September Style Issue

The Ultimate You: Fashion

Style knows no age limit - proven by two local Savannah brands who both believe sophisticated style can be charmingly casual. Savannah has become a headquarters of sorts for the South’s sartorial stance - where every year it feels as if the crowds get younger and the trends more daring.

But one need only look to Broughton St, where J. Parker Ltd’s reputation has over forty five years experience with timeless menswear. In addition to carrying established lifestyle brands such as Robert Talbott, Peter Millar, Barbour, Filson, and others, they also sell up-and-coming local labels like Smathers & Branson, Southern Tide, and the overwhelmingly popular sock company, JL the Brand. 

Started by Savannah native, Louis Oswald and his college roommate Jeffrie Berline, the brand makes socks to define “a lifestyle, a personality, an ego”. They aim to appease a universal crowd, of which demand quality and distinguished edgy style. That pinch of personality dashed on top of a wildly entrepreneurial spirit has made them an instant demand. Both J. Parker and JL the Brand offer an effortless transition from work to the after dinner cocktail. Catering to the style of every occasion with classic, yet modern flare is a testament to Savannah style. 

Style Tip:

DO IT YOURSELF. “Growing up, our fathers taught us the value of quality and to appreciate the craftsmanship of an American made product.  The socks that lasted over time were dull and boring and the few audacious choices available sacrifice quality as a cheap thrill.  We couldn’t find what we wanted, so we decided to do it ourselves,” says Oswald, designer and co-owner of JL the Brand.

Contact:

jlthebrand.com 864.680.2219
1281 BRENTWOOD DR, SPARTANBURG, SC

jparkerltd.com 912.234.0004
20 W Broughton St, Savannah, ga

To learn more about personal branding and get style tips from local experts, grab your copy of our August/September Issue here.

Edit ModuleShow Tags Edit ModuleShow Tags

Edit ModuleShow Tags

Events Calendar

  • Savannah Music Festival

    Mar 26, 2020
    12:30 PM - 10:00 PM @ Various Locations

    From March 26 through April 11, the Savannah Music Festival hosts musical visionaries and creative artists from across the United States, as well...

  • 2020 Red Shoes Run

    Apr 11, 2020
    8:00 AM

    Our annual Red Shoes Run is a morning full of fun for the whole family.  There will be food, drinks, games, music and more for...

  • Forsyth Farmer's Market

    Jun 29, 2019
    9:00 AM - 1:00 PM @ South end of Forsyth Park

    The Forsyth Farmers’ Market vendors offer a variety of local goods including seasonal produce, eggs, honey, pastured meat, bread, cheese,...

  • Power Yoga Principles

    Mar 07, 2020
    10:30 AM - 11:45 AM @ Savannah Power Yoga

    This class is intended for students who are new to Baptiste Power Vinyasa Yoga, as well as those hoping to learn more about finding their best...

  • Publick Day

    Apr 18, 2020
    9:00 AM - 4:00 PM @ Beaufort Historic Site

    An old-fashioned flea market on the Beaufort Historic Site with vendors selling antiques and collectibles, art, crafts, handmade jewelry, books,...

  • Cars & 'Q for the Cause

    Apr 18, 2020
    4:00 PM - 7:00 PM @ Choate Construction

    Join Choate Construction for the 11th annual Cars & ‘Q for the Cause, featuring 120-plus stellar cars; tasty BBQ, craft brews and wine; silent...

  • Trail to Ale 5K

    Apr 23, 2020
    6:00 PM @ Buckwalter Place Commerce Park

    One-of-a-kind 5K happy hour event for runners, walkers, young professionals, all professionals, companies, community and more! Run through the...

  • Relationship Therapy

    Apr 24, 2020
    4:00 PM - 5:00 PM @ Savannah African Art Museum

    ​Marriages can be very complicated, especially when having to deal with your husband’s wives. Multipurpose Room, Carriage House (2nd floor),...

  • Tybee Turtle Trot

    Apr 25, 2020
    7:00 AM - 12:00 PM

    Join us on Tybee Island and run to support our nesting sea turtle monitoring program. Starting and finishing at the Tybee pier and pavilion, the...

  • Ignite the Senses Autism Awareness 5K Race

    Apr 25, 2020
    7:00 AM @ Lowcountry Community Church

    The Autism Awareness 5K Bubble Run is a Obstacle & Mud Runs race in Bluffton, South Carolina consisting of a 5K Novelty Run/Walk. 5K Bubble...

  • PRC Earth Day 5K Race at Palmetto Bluff

    Apr 26, 2020
    9:00 AM

    The PRC Eco Initiative presents the 2020 Earth Day 5K at Palmetto Bluff on April, 26th. This will be our first Sustainable running event of the...

  • Cornerstone 5K Race

    May 02, 2020
    8:00 AM

    We are excited about the community coming together to have some fun and run through Old Town Bluffton for a great cause!  Cornerstone Church...

  • Wooden Boat Show

    May 02, 2020
    10:00 AM - 4:00 PM @ Beaufort Waterfront

    Whether you’re a boating enthusiast or prefer to keep your feet on dry land, the 46th Annual Wooden Boat Show has activities for all ages. The...

  • ELLA Foundation’s Charity Lee to Host Book Signing at E. Shaver, Bookseller on May 2

    May 02, 2020
    1:00 PM - 3:00 PM @ E. Shaver, Booksellers

    WHAT:  Charity Lee Book Signing Event. The ELLA Foundation founder and Executive Director Charity Lee will sign copies of her powerful new memoir...

  • Ride on Ryan Sprint Triathlon/Duathlon

    May 09, 2020
    8:00 AM

    Ride on Ryan is a sprint triathlon that takes place at L. Scott Still Park in Savannah, GA. The Ride on Ryan Triathlon and Duathlon is a USAT...

  • Mother's Day Brunch Cruise

    May 10, 2020
    1:00 PM - 2:30 PM @ Savannah Riverboat Cruises

    No cooking - No cleaning - Just plenty of time for family fun! Picture your mom dining on a delicious buffet and kicking her heels up on the dance...

  • Beaufort Music Festival

    May 15, 2020
    10:00 AM - 4:00 PM @ Gallant’s Channel

    Two of the main goals of the Festival are to present a diverse music line-up and to introduce attendees to fresh musical acts. In addition, the BMF...

  • Atlantic Beach Music Festival

    May 16, 2020
    11:00 AM - 5:00 PM @ Atlantic Beach Circle

    You don’t want to miss the 7th Annual Atlantic Beach Music Festival at the boardwalk at the Circle, Atlantic Blvd, Atlantic Beach, NC. 11:00 A.M....

  • Nine Line Run for Wounded 5K/10K

    May 16, 2020
    6:00 PM

    Join the Nine Line Foundation and Nine Line Apparel this Armed Forces Day, May 16th, 2020, for our 7th Annual 5K/10K Run...

  • Art in the Park

    May 23, 2020
    10:00 AM - 5:00 PM @ Downtown Blowing Rock

    Outdoor arts & crafts show featuring 90+ juried artisans in a wide variety of mediums. Meet artists and buy art at series of 6 shows throughout...


Show More...

Edit ModuleShow Tags

Scenes of the South

FACES OF THE SOUTH-THE TRILOGY GALLERY 5

This is not a celebration. It is not a salute. This, readers, is a manifesto. It is a bold declaration of the richness of the South, of the majestic talents, relentless ambition and singular vision that reside just behind each face you pass in your travels. These are the faces of the people who are creating the new South through the sweat of their brow and the depth of their passions. But if you never look closer you may never know how deep that passion goes, and what it has accomplished.

FACES OF THE SOUTH-THE TRILOGY GALLERY 4

This is not a celebration. It is not a salute. This, readers, is a manifesto. It is a bold declaration of the richness of the South, of the majestic talents, relentless ambition and singular vision that reside just behind each face you pass in your travels. These are the faces of the people who are creating the new South through the sweat of their brow and the depth of their passions. But if you never look closer you may never know how deep that passion goes, and what it has accomplished.

FACES OF THE SOUTH-THE TRILOGY GALLERY 2

This is not a celebration. It is not a salute. This, readers, is a manifesto. It is a bold declaration of the richness of the South, of the majestic talents, relentless ambition and singular vision that reside just behind each face you pass in your travels. These are the faces of the people who are creating the new South through the sweat of their brow and the depth of their passions. But if you never look closer you may never know how deep that passion goes, and what it has accomplished.

FACES OF THE SOUTH-THE TRILOGY GALLERY 3

This is not a celebration. It is not a salute. This, readers, is a manifesto. It is a bold declaration of the richness of the South, of the majestic talents, relentless ambition and singular vision that reside just behind each face you pass in your travels. These are the faces of the people who are creating the new South through the sweat of their brow and the depth of their passions. But if you never look closer you may never know how deep that passion goes, and what it has accomplished.

FACES OF THE SOUTH-THE TRILOGY GALLERY 1

This is not a celebration. It is not a salute. This, readers, is a manifesto. It is a bold declaration of the richness of the South, of the majestic talents, relentless ambition and singular vision that reside just behind each face you pass in your travels. These are the faces of the people who are creating the new South through the sweat of their brow and the depth of their passions. But if you never look closer you may never know how deep that passion goes, and what it has accomplished.

February Brews for a Cause

February's Brews for a Cause was held at the Drayton Hotel on Thursday, February 27th. South Magazine and Southern Eagle teamed up to raise money through a large silent auction for the Savannah Ambucs organization. Craft Beer samplings from Wild Leap Brewing, alongside appetizers from the Drayton Hotel were offered to guests.

2020 Southern Coast Heart Ball

The American Heart Association held its annual Southern Coast Heart Ball on Saturday, February 8th at the Westin Hilton Head Island Resort and Spa. Guests enjoyed a cocktail reception with a silent auction, dinner and program, and dancing to end the evening. All proceeds went to the Open Your Heart campaign.

4th Annual Hearts for Healing Gala

Faith Equestrian Therapeutic Center held its Fourth Annual Hearts for Healing Gala on Friday, February 7th at the Tybee Island Wedding Chapel. Guests enjoyed gourmet dining, dancing, and a silent auction. All proceeds from the auction benefitted the Faith Equestrian Therapeutic Center's program for individuals with disabilities.

IDC Benefits the 200 Club of the Coastal Empire

The LeClerc Family owners of IDC (International Diamond Center) in Savannah 349 Mall Blvd held a benefit to support the 200 Club of the Coastal Empire on Thursday, February 6th from 5:30pm to 8:00pm. Guests enjoyed light food and drinks, while bidding on several silent auction items, including autographed footballs and helmets donated by Anthony Lanier II.

Royce Learning Center Annual Low Country Boil & Oyster Roast

The Royce Learning Center held their annual low country boil and oyster roast on Saturday, February 1st. Guests enjoyed mingling over the seafood selection. Royce Learning Center meets the needs of children and adults with learning differences and literacy needs through its unique programs.