Veteran Owned. Family Oriented.
In a small, unassuming store in the middle of President Street sits Nine Line Apparel. Brothers Major Daniel and Captain Tyler Merritt, the president and CEO, respectively, spoke to us with passion and excitement for, Nine Line, their company and foundation. Now about three years old and with current monthly production numbers that out-perform companies double their size, Nine Line Apparel has already started making waves in the clothing sector.
Back in 2013, the brothers had dreams of starting a business where they didn’t just raise awareness for veteran issues, but gave back to their community. “As a veteran stationed here in Savannah, I experienced a level of respect and gratitude for my service unparalleled to anywhere else,” says Tyler. The two brothers knew they could do more, and used that mentality of giving back to achieve even greater success than even they imagined. Nine Line is an apparel company without inhibitions. Part of their appeal is that, unlike larger corporations, they aren’t afraid to take stances on issues deemed too taboo. They serve the community with conviction and in return the community has embraced them wholeheartedly. The secret to Nine Line’s success is that they see themselves as more than just an apparel company. “We are a community with shared values,” says Tyler. “We are not afraid to take a stand on issues most larger brands shy away from. We support veteran initiatives, the 2nd amendment, and love of country. We are relentlessly patriotic and will not apologize for who we are.”
To read more about the brother-veteran team who started Nine Line and why their business model is so successful, pick up the April/May issue of South magazine.